Disneyland Paris: Mobilizing the largest number of employees around company commitments

Disneyland Paris is the leading tourist destination in Europe welcoming millions of visitors from all over the world every year. Located in Île-de-France, it includes two theme parks, several hotels, an entertainment center and hundreds of different professions, from live entertainment to catering, including engineering, security or hotels. The company has always placed people and magic at the heart of its identity with local roots and attention to inclusion and solidarity.

17,000 employees

france

Tourism, leisure, hotels and restaurants

Disney volunteers wearing “Disney Voluntears” T-shirts pose with Mickey and children, holding wrapped gifts at a Christmas solidarity event.

From storytelling to societal impact to involve all Disney talents

At Disneyland Paris, solidarity commitment is nothing new: it has been part of the company's DNA since its creation. Through its Disney VolunteARS program, the company has been mobilizing its employees for years on solidarity actions related to children, inclusion and the environment. But in a context where societal expectations are evolving and where the issues of meaning at work are becoming central, Disneyland Paris wants to go further.

The objective? Open the commitment to all its stakeholders, diversify the formats of action and structure an approach that can reach all levels of the organization. In 2022, the company chose to use Komeet. The objective: to make engagement more accessible, more visible and more fluid in order to involve a greater number of employees in a collective dynamic.

An embodied CSR strategy, an agile and accessible program

Management supported by Philanthropy

Coordination led by Eric Pires Augere, Philanthropy referent
Implementation of thematic programs with dedicated animation
Strong reactivity to field requests and current events

Commitment methods designed for all professions

Actions available outside of working time
Opportunity to turn volunteer hours into donations
Diversity of formats: field, mentoring, donations, collective challenges

A platform that structures action

Creation of dedicated “Disney VolunteARS” courses
Simplified impact monitoring and consolidated reporting
Facilitated communication with teams

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Feedback

With Komeet, we were able to optimize the commitment of our teams and better meet the needs of the associations we work with. The platform helps us to be more proactive about the formats of actions and the associations to engage with.

Eric Pires Augere,
Philanthropy Center Coordinator