Generali: A social engagement program in 23 countries
Generali is one of the world's largest insurance groups. Committed to sustainability, the group created its foundation, The Human Safety Net, in 2017—a social innovation program that unites employees, customers, distributors, and partners around two priorities: helping vulnerable families and refugee entrepreneurs. Recognizing the vast number of people within their community, Generali wanted to mobilize them to provide concrete support.
200,000+ employees
26 countries (Europe, Americas, Asia)
26 countries (Europe, Americas, Asia)
From philanthropy to social innovation: Generali structures its international engagement
Since 2017, Generali has aimed to make solidarity-based engagement a structural pillar of its CSR strategy. Aware of the human potential within its global ecosystem, the company chose to mobilize this collective strength to take concrete action for the most vulnerable. Through its foundation, The Human Safety Net, the group operates in 26 countries to unlock the potential of families in difficulty and refugee entrepreneurs. All employees worldwide can contribute and get involved in this movement.
To deploy this dynamic on a large scale while respecting local specificities, the company relies on Komeet. The goal: to allow every employee to get involved easily, while ensuring global program management via a single platform for all countries. Generali also wanted precise reporting (allowing for detailed tracking country by country), and the implemented solution facilitates the integration of engagement into HR paths, internal highlights, and management dynamics.
A three-level method for large-scale impact
A common strategic foundation in 26 countries, adaptable to local specificities
- The program is structured at the group level, managed by The Human Safety Net foundation, with precise reporting by country
- A solidarity day offered to every employee with a wide variety of missions available (one-off or long-term, on-site or remote)
- Two annual highlights (Global Challenge, Solidarity Christmas) to pace engagement around the world
Engagement supported by HR, managers, and ambassadors
- Commitment is introduced during onboarding and integrated into HR pathways (e.g., Talent programs)
- Two annual top management meetings are dedicated to the Foundation
- Managers are encouraged to turn charitable initiatives into team-building opportunities
A network of active representatives with community engagement
- Over 200 ambassadors brought together in the SAVE community, with monthly sessions focused on sustainability
- A monthly thematic meeting with an expert, held remotely and open to all employees to explore a topic in depth and ask questions
- Regular challenges and events, such as the evening with the Rêver sans Frontièreassociation, or activities centered on sustainable daily habits
Feedback
"It is quite rare and difficult to find a service provider with such an effective approach to client relations. We are supported on a daily basis by a Customer Success Manager capable of managing a large-scale international project. This was an essential point for me."
- Yves Carbonelle,
Global Head of Engagement
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