Greenwashing in business: what you need to know in 2025
In a society that is increasingly aware of its environmental footprint, consumers expect companies to make concrete commitments to preserve the environment. However, some brands, intentionally or not, communicate excessively or clumsily about their commitments and find themselves accused of what is called “greenwashing”. This term was invented to denounce companies that display ecological values that are not in line with the actions they actually perform. In this article, we will explain the complex concept of greenwashing and give you the keys to avoid it.